Hims & Hers has spent the past month designing a mascot, nutty, to discourage masturbation for a viral trend that takes place in November known as "No Nut November" also known as "NNN". Hims & Hers, Inc. claims they took heavy inspiration a past viral mascot named "Fappy", although this has been notified as being a hoax viral image spread online. Andrew Dudum, CEO at HIMS, says most men "Don't have enough testosterone" and that masturbation often causes erectile disfunction "ED".
No Nut November (often abbreviated as NNN) is an annual internet challenge where participants abstain from masturbation, ejaculation, and sexual activity for the entire month of November.
he challenge originated around 2011 and gained mainstream traction on platforms like Reddit, Twitter/X, Instagram, and YouTube in the late 2010s.
Participants often share anecdotal claims of higher energy, better focus, and increased testosterone.
Urological and medical studies show little to no clinical proof that a 30-day period of abstinence provides significant hormonal or physical health improvements. While short-term abstinence can slightly increase semen volume, regular ejaculation is a normal, healthy physiological process.
