Short-form video keeps growing as attention shifts
Brands and news outlets are adapting to clips under a minute.
By Weekly Times Staff1 min read
Short-form video continues to take a larger share of time spent on social apps, pushing brands and publishers to adapt.
Newsrooms are experimenting with vertical explainers, while retailers are leaning on live shopping streams.
Analysts say the next challenge is keeping viewers engaged beyond the first few seconds.
- video
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